The Market of Tomorrow

Afrikaanderplein, Rotterdam-Zuid, Jun 2009

Afrikaanderplein, Rotterdam: 11.00 - 16.30

52 restyled market stalls, 4 specially designed stalls, 40 fashion stalls with exclusive collections, 9 fashion shows with young designers, 28 stalls with everything to make the best food and drinks, 9 special mobile vending carts and over 80 artists and designers. Come to shop, look, taste and listen.

Afrikaandermarkt as model for the future
The Afrikaanderwijk in the south of Rotterdam is currently going through a process of transformation. By focussing on its small scaled multicultural character the neighbourhood could distinct itself from the new to develop suburbs that will surround it. One of the strongest and most recognized points of the area is the Afrikaander market. With over 300 stalls it is one of the biggest markets in the Netherlands. Twice a week it brought for years the most exotic products of the city. But it is also a run down market in need of attention.

Visual artist Jeanne van Heeswijk and architect Dennis Kaspori developed, with Freehouse a project that is based on cultural production as means for economical growth, a plan for an innovative programmatic design of the market. Together with market salesmen, local entrepreneurs, people form the neighbourhood, designers and artists they developed new products and services. This in order for the market to become again a site of cultural production and a meeting place for the neighbourhood. At June 7 2009 this plan is presented scale 1:1 in which the market of tomorrow is re-enacted as a living model.

Participants, artists & designers
Tomorrows Market is a sparkling urban market with new products from the neighbourhood, new services, fashion shows, performances, special mobile vending carts, unique market stalls and much more. At the moment there are over 200 participants among which:

New designed market stalls: 2012 architects, Dré Wapenaar, Jeroen Kooijmans & Hugo Timmermans, Dennis Kaspori & Jasper van der Made.
Special mobile vending carts: Ruisvis, Het Zwarte Schaap French fries, Lucky Mi Forutune Cooking, Luong Viet Huong, Ilias Delicacies.
Current salesmen: Qihin Sun, Din Rahmania, Van den Iersel, Fasia X-Fashion, René Dronkers, Mehmet Electronics, Naradatrend, Marcel Rond, Towfiq.
Fashion: Marga Weimans, Cindy van den Bremen, BART Store, Pepavana, Roffa en Dair, Mono Fashion en Derby_cre@tion van de Modehippies.
Food: Debra Solomon, Linda Roodenburg, Sjef Kok, Kookpunt, Stichting van de Boer, Fam Groenhart, Dr Mau.
Performances: Laise Sanches, Rotte Herders, Streetwise, Sina Khani, Eloah Udenhout.
Styling & interventions: Platform 21, Rolf Engelen & Paul Cox, students Willem de Kooning Academie, BLISS, Pieke Bergmans, De Player, Ari Versluis & Ellie Uyttenbroek, Ton Matton with Marjolein Meijers & Ellie Smolenaars, Ward van Gemert & Jordan Artisan, Dutch Dolls and much more.

Freehouse is a project by Jeanne van Heeswijk and Dennis Kaspori in cooperation with Kosmopolis Rotterdam. Freehouse is made possible through the support of Fonds BKVB - Intendant Cultural Diversity, Stichting DOEN, European Fund for Regional Development of the European Commission, CVAH and VETRA. For more information you can contact Ramon Mosterd (T +31(0)10-2134201 / E or visit